An experienced content creator

I’m a true multi-hyphenate: photographer, videographer, MA-trained writer and strategist.

I have over 17 years’ experience working for some of the world’s leading brands, including WGSN, Coca-Cola, News Corp and Universal Music as an in-house content creator and strategist.

I started my career as a fashion journalist in London, working as events editor at leading trends forecaster WGSN. For over five years I travelled the world reporting on emerging trends in fashion, beauty, consumer goods and interiors. I then transitioned into the brand content space, working as a content lead in London, then Sydney, and finally moving to Brisbane in 2019 to head up the content department at influencer marketing agency Scrunch.

In 2021 I took the leap into running my own content studio.