Before becoming a full-time photographer and videographer, I had a 15-year career as a content strategist, writer and producer for some of the world’s leading brands including WGSN, Coca-Cola, News Corp and Universal Music, in the UK and Australia.

I began as a fashion editor at trend forecaster WGSN in London, travelling the world reporting on emerging trends across fashion, lifestyle and consumer goods. After returning to Sydney, I moved into the brand content space, leading the editorial team at Apparel Group (SABA, Sportscraft and Willow) before moving across to Universal Music as a content strategist. I then headed up the content team at Coca-Cola South Pacific, directing and creating shoots for all of Coca-Cola’s key brands. I worked for two years at Stellar magazine as the social and digital editor, bridging the gap between editorial and commercial interests.

I’ve been fortunate enough in each job to build my photography and videography skills on the side, which enabled me to take the leap into full-time freelance in 2021. Being a photographer and videographer was always a dream - and what better time to do it than my late 30s (ahem…early 40s)?

I currently live in Brisbane, Australia.